Music marketing campaign - summary:

𝕄𝕦𝕤𝕚𝕔 𝕞𝕒𝕣𝕜𝕖𝕥𝕚𝕟𝕘 𝕔𝕒𝕞𝕡𝕒𝕚𝕘𝕟 - 𝕤𝕦𝕞𝕞𝕒𝕣𝕪:               Juan Echeverria

𝒶. With the help of Giuliano Lupica Tondo and Parker Repp, we created a music marketing campaign to help the artist ScarBoy achieve his dreams. ScarBoy is an Alternative Rock musician with the passion of ranking to the top musicians out there (in Alternative Rock). The campaign consists of marketing strategies as well important information for the fans to know: For example, tour dates and release dates of upcoming songs. A lot of our marketing is done through social media (instagram and website). We also created merch to help ScarBoy start getting more attention and increase number of fans. We created a music video of the song “Float On” which shows ScarBoy singing with a story based on what the lyrics are saying. ScarBoy is just starting and is being introduced into different platforms like Spotify, Soundcloud, Apple Music, youtube and much more!

𝒷. The research was based on the background/history of the genre Alternative Rock and our case studies. One of our case studies was Maroon 5. This band is widely popular in the Alternative Rock community. They have a large audience of over 40 million in Facebook. Not only that, but also that in 2017 they went on a world tour and visited 30 countries and were supported by over 2.5 million people. Since they are extremely connected to their fans through social media, they email each of their fans their upcoming tour dates and events. Imagine Dragons is the next case study we have researched. A lot of their marketing is done through social media as well with about 5 million followers on Instagram and 15 million on Facebook. They like to promote their albums through the show Late night with Seth Meyers which is watched by most of the band’s target audience. These case studies have informed me how ScarBoy should target it’s songs and to who it should be targeted since they all fall under the same genre. It has gave me ideas of how my marketing campaign should be set up and what kind of posts/info should I incorporate in the social media.

𝒸. One way we have advertised ScarBoy is through social media (like our case studies do). We want to create ads that will direct people who are interested in Alternative Rock to our social media; Facebook, Instagram, Twitter, Website. The instagram page seems very attractive and pleasing since it looks nice, contains nice fonts, and has everything the fans need to know about ScarBoy like for example a post showing a poster of the upcoming tour dates. This post states that the fans will be able to attend the show of April 1-3 for free and to not miss it since the ones after that will require a certain fee. This is a good marketing strategy/selling point that will help ScarBoy have fans attending his shows and discovering his amazing talents. Also we have created a website of Scarboy which lists tour dates as well as his merch. His merch is another marketing technique we created that will help spread the word around about “ScarBoy”. People seeing the name on these hoodies will help this artist be recognized and known later in the future. We also decided we wanted to contract top alternative rock stations for ScarBoy’s song “Float On” to be featured in.

Link to website: https://giulilupica.wixsite.com/scarboy

Link to Instagram: https://www.instagram.com/scarboyy_/

Link to Twitter: https://twitter.com/scarboy15

𝒹. The Marketing campaign our team and I have created has teached me many things along the way which will be very helpful for my portfolio project. It has taught me how to target and market a product to a specific target audience. I learned a lot about the genre Alternative Rock and how different bands (case studies) grow to be one of the most known bands in the realm of Alternative Rock. Moreover, It has taught me little things like creating a website and creating merch. It has improved my production abilities (shots, props, movements, clothing, colors).